Tom also commenced his media career in radio; just up the road from Richard’s plush St Kilda Road HQ in the far from flashy offices of community radio station PBS-FM. From there it was a sideways media jump into commercial print manager with The Hannan Group. In this role, Tom worked with Australia’s highest volume web catalogue clients such as Coles Myer. The trajectory up the publishing ladder, continued with Direct, and Agency Sales management roles with Text Media, before moving into a Publishing role with The Melbourne Weekly, and later Large Magazine. As the publishing landscape moves digital, Tom has reshaped has significant offline publishing skills into this exciting emerging market.